DUBAI — From Georgina Rodriguez to Bruna Biancardi, the partners of Saudi Pro League football players are forging links with fashion and fragrance labels in Saudi Arabia.
Brazilian influencer and model Biancardi unveiled a campaign with Saudi perfume label Ibrahim Al-Qurashi over the Saudi National Day weekend.
The mother-of-one stars in the advert alongside her soccer superstar partner Neymar, who is seen sporting a crisp white thobe in the images and short video clip.
The couple are promoting the brand’s new Musk collection and Biancardi shows off a dark green dress in the new campaign.
Meanwhile, Rodriguez, who now calls Riyadh home, is the partner of soccer icon and Al-Nassr player Cristiano Ronaldo. She is often spotted out and about in the Saudi capital and previously starred in a campaign for Saudi perfume label Laverne, in addition to attending launch events hosted by the luxury brand.
Known for her fashion sense, the Argentine model also posed in a sleek dress by Saudi designer Yousef Akbar in shoot for Hia Magazine in May. The look featured asymmetrical sleeves with a triangular neckline and high slit.
Season three of Rodriguez’s reality TV show “I Am Georgina” hit Netflix on Sept. 18, with fans offered a sneak peek inside the power couple’s life in Saudi Arabia. We see Rodriguez and her family – including the couple’s children and her stepson Cristiano Jr. – at the St. Regis Red Sea Resort in Saudi Arabia, as well as at their home in Riyadh.
The model is known for highlighting Saudi Arabia’s touristic appeal with her 63 million Instagram followers and recently took to the social media platform to reshare a video clip by Visit Saudi, captioning it: “This is real, this is Saudi Arabia.”
The video captures the diverse landscapes of Saudi Arabia, showcasing everything from the desert areas to the country’s seascapes. It highlights the Kingdom’s history and modern developments, featuring scenes of golden sand dunes, the Ithra cultural center, the ancient site of AlUla, the mirrored Maraya concert hall, the Red Sea and lush greenery in gardens and forests.
Rodriguez has been living in Saudi Arabia since January 2023 and has made a point of exploring the Kingdom, with trips to the Red Sea coast and her evenings out in Riyadh being showcased on her Instagram account.
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